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Berkley Fishing is going back to school. High school, that is, with the launch of the first International High School Fishing Club Challenge, and the D. C. Everest Fishing Team is going to be a part of it. Beginning back on Aug. 15th, high school fishing coaches could register their school to participate in the program, a fact lead advisor Jeff Micholic was quick to jump on. Micholic, an English Teacher at D.C. Everest Senior High School and founder of the fishing team over 10 years ago, feels the competition will be a welcome challenge to the student-athletes who will decide to be involved this year.

Micholic is quick to point out the continued growth of the D.C. Everest Fishing Team each of the past 10 years and hopes that this coming season will be no exception. “I think it’s an exciting opportunity for our students and hope we can get as many involved as possible this year,” he said.

To participate, students need only be enrolled at D.C. Everest Senior High, follow the guidelines of the athletic code, and have an interest in fishing, regardless of their level of experience.

“The program is designed to encourage more students to participate in fishing activities through their high schools,” said Roxanne Coleman, senior field marketing manager, Berkley Fishing. “Throughout the year, clubs will be given a variety of team and individual challenges, and the successful completion of those tasks will earn the club rewards and points for the team.”

The ultimate goal is to win the Berkley High School Cup. The winning team receives $4,000 in prizes for that fishing team. Berkley will also be awarding second place, third place and honorable mention finishers.

This program is not just about catching the biggest or most fish; it’s about learning fishing skills, nature conservation and creating a lifetime hobby.

“Berkley Fishing is stepping outside the box to bring a one-of-a-kind fishing program to high schools in the US and Canada,” said Chris Hockley, Berkley brand marketing manager. “Our objective is to enhance the student’s enjoyment of fishing and all that comes with the sport.”

The program lasts through the school year and offers numerous fishing-related opportunities, rewards, product samples and prizes. Fishing clubs do not have to be sanctioned by the local board of education, but must be a part of the high school, just like the debate or math clubs. Students at Everest who are interested in participating should stop by and visit Mr. Micholic to sign up.

Best of luck to the Evergreens Fishing Team as they compete for the Berkley High School Cup.

Joel DeBoer is owner of Wisconsin Angling Adventures Guide Service, www.wisconsinanglingadventures.com/. Berkley-fishing.com contributed to this column.

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