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About Ice Age Trail Alliance:

The Ice Age Trail Alliance is a volunteer- and member-based nonprofit organization whose mission is to create, support and protect a thousand-mile footpath tracing Ice Age formations across Wisconsin — the Ice Age National Scenic Trail. Ice Age Trail Alliance staff and volunteers work cooperatively with the Wisconsin Department of Natural Resources, National Park Service, local governments, businesses and private landowners to shape the Ice Age Trail into one of the premier hiking trails in the United States. Your support as a new member, volunteer or sponsor is always very welcome.

About Fontana Sports Specialties:

Fontana Sports Specialties is a locally owned specialty outdoor retailer with over six decades of experience in the Midwest. Fontana’s two Madison stores along with their online shop, www.FontanaSports.com, provide quality outdoor apparel, footwear, and gear for a host of activities including camping, hiking, traveling, watersports (canoes, kayaks, stand up paddleboards), fly fishing, snorkeling, rock climbing, trail running, Nordic and alpine skiing, snowboarding, and snowshoeing. Fontana Sports is committed to making a positive impact on the environment. They use retail as a platform to achieve this goal by encouraging outdoor recreation, education, and environmental stewardship. Fontana Sports has two locations, 216 N. Henry Street, 53703 and 231 Junction Road, 53717 both located in Madison, WI.

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Fontana Sports is excited to be partnering with the Ice Age Trail Alliance for a twilight trail run/walk on the Table Bluff Segment of the Ice Age Trail in Cross Plains.

Not your average trail race, the Headlamp Hustle will take place in the evening (all racers will be provided with a headlamp), feature 5K and 10K distances over beautiful and challenging terrain, and end in a post-race celebration with live music, bonfire, food and Lake Louie beer.

The segment of the Ice Age Trail on which the event will be held is owned and managed by the Swamplovers Foundation. They have been recognized by the Wisconsin DNR for their efforts to restore prairie and oak savanna on their land. Luke Kloberdanz, IATA Outreach and Education Manager has been working closely with Fontana and the Swamplovers on the planning and details of the event in order to make it as enjoyable and beneficial as possible for the participants, organizations, and landowners alike.

According to Elizabeth Hutchinson, Operations Manager at Fontana and event organizer: “We want to work to raise money for non-profit organizations we believe in and we find the IATA to be incredibly important for encouraging people to get outside and appreciate the outdoors; as well as the work they do to protect and conserve Wisconsin lands.”

Cost for the race is $45 per person or $40 per person if you register in teams of four or more. Cost includes $10.00 donation to the IATA, headlamp, race bib and timing, and post-race beer, snacks, and festivities. Pre-registration is required. For more information contact Elizabeth Hutchinson at Fontana Sports, 608-662-9706 or elizabeth@fontanasports.com. To register go to http://www.active.com/berry-wi/running/races/headlamp-hustle-2014. Registration closes Thursday, May 22nd.

Race details:

Location: Ice Age Trail - Table Bluff Segment, Cross Plains

Date: Friday, May 23, 2014

Time: 7:30 p.m. to 10 p.m.

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